Fighting Overconsumption with Aroma Rice Cookers & Replacement Parts

Overconsumption, planned obsolescence, and excessive materialism… brutal, but we need to chat about it.

(It’s weird to hear a brand pitch its own values, for its own products, on its own website… So let’s take a moment to break the fourth wall. It’s me, Carrie – a staff writer at Aroma who’s thrilled this nuanced topic got approved to post, and proudly uses her 10-year-old Aroma multicooker every week. 10/10 best wedding gift, and it still works like a charm!)

Aroma’s goal to reduce consumer waste is built into everything we do, but it’s a balancing act across all departments and the product life cycle itself. Yes, the company wants to sell products – but not at any cost. Here’s how:

Replacement Parts

Customers have noticed a frustrating trend: modern products and appliances seem to stop working… fast, and there’s often no way to fix them.

‘Planned obsolescence’ is a real strategy where businesses deliberately plan for products to fail or become out of date, so existing customers are pushed back into the market to buy a new one. The practice is technically illegal, but often hard to prove.

Aroma works hard to keep a variety of replacement parts in stock, especially for products that are currently (or were recently) available for purchase. Lost condensation collector? Cracked steam vent? Scratched inner pot? There’s a good chance you can search aromaco.com and find the part or accessory you need for at-home repair.

It’s not a profitable program, but it’s better for the environment – and that’s good enough for us! By extending the life of your appliances, we can all reduce the amount of unnecessary waste in landfills.

Functional Accessories

Versatility has always been our top priority. How much can you do with a single appliance? One tool, dozens of recipes. Just look through our recipe blog and you’ll see kitchen creativity stretched to the max!

Aroma takes that commitment even further with new, function-adding accessories. Our goal is to turn your existing appliances into something new – all with minimal materials for less waste in the long-run.

NEW! Egg Bite Molds for Aroma Rice Cookers

Egg bites are booming in popularity, but yet another single-use breakfast appliance felt unnecessary in the current market. So, we shifted our energy to designing the perfect egg bite molds that are compatible with all existing Aroma digital rice cookers. This simple, multi-use accessory transforms your favorite appliance into the ultimate breakfast maker with at least 5 new recipes.

NEW! Buffet Accessory for Aroma Roaster Ovens

Instead of designing a single-use buffet warmer, we wondered – how could we transform Aroma’s roaster oven into your go-to serving dish? Just stack the new buffet serving frame and trays on top! With a simple accessory, our electric roaster oven instantly turns into a versatile serving station for buffet, brunch, and beyond.

No-Pressure Marketing

“Affordable but not cheap. Clear but not overly simplified. Easy to access but not impulsive.”

Our team is very purposeful with Aroma’s messaging – everything from emails and Amazon listings to packaging text. We intentionally avoid dramatic price slashing, free product bundling, and high-pressure countdown timers that push you to buy, buy, buy, even if you don’t really need it.

Instead, our goal is to help you make informed buying decisions and invest in appliances that do exactly what you need, for years to come!

Focused Product Selection

Our product development team works hard to produce better materials, newer technology, and more intuitive features, so you can do more with a single appliance and create a more cohesive kitchen. New additions to your countertop cooking arsenal should work together to unlock more recipes, not send last year’s model to the trash.

We don’t want to replace or reinvent what you just purchased, just for the sake of buying something new. (And no, we won’t ever sell rice cookers for you to collect in every color.)

From the thoughtful size of our product line to easy-to-access replacement parts and multi-functional accessories, Aroma takes active steps to reduce consumer waste and create small kitchen appliances you’ll feel good about using.

[SHOP MULTICOOKERS]

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