We strive to develop and create small kitchen appliances and cookware that will not only provide you with all of the tools necessary to conveniently prepare delicious meals but also products that you will feel good about using.
We set out to design quality, ethical cookware that features BPA free and PFOA free options and are always promised to exceed the kitchenware industry’s health standards–because the kitchenware that you choose to place into your home should be crafted with the same amount of care and love that you give to your family.
So, why is creating products consistently built with integrity essential to the way we work? The answer is simple, because we are committed to you.
We have always valued collaborating with and aiding our local community whenever possible, including taking part in food drives, in-person community service projects, and making product and financial donations.
From international standard certificates to nonstop in-house inspection, we take product quality with utmost seriousness. See warranty info.
We have cultivated 40+ years of relationships with major retailers and suppliers to offer our customers many purchase channels. Shop now.
Versatile products thoughtfully designed and crafted to fit into everyday lives. Browse our most versatile products.
Actively seeking feedback. We build and shape products and services catered to our customers. Let us know how we’re doing.
As America’s #1 Rice Cooker*, we believe our customers should never have to choose between quality kitchenware and low prices. Our diverse, affordable product line includes a variety of top-rated rice cookers, multicookers, electric skillets, indoor grills, electric kettles and more. All these products are expertly designed to make your time in the kitchen more enjoyable and convenient–regardless of our experience level or budget.
*Based on 2021 NPD, Inc. POS data
A handful of our products feature innovated technology such as SmartCarb® to reduce the total carbohydrates of your cooked rice by 25%, Sensor Logic® technology that ensure your rice and grains are prepared to perfection time and time again, and Sauté-then-Simmer® which will automatically cook otherwise complicated dishes like risottos, pilafs, or Spanish rice with the simple press of a button. It is our priority to give you access to these unique, modern technologies without the typical high price tag.
Available at hundreds of major retailers across the United States, Aroma products are incredibly easy to find no matter where you reside. A wide selection of our kitchenware can be found on the shelves of Walmart, Target, Costco, Sam’s Club, and Kohl’s, as well as on the “digital-shelves” of Amazon.
With humble beginnings and a dream to bring affordable but high-quality rice cookers to the American market, our founder and CEO, Mr. Chang, took matters into his own hands in 1977.
For over 40 years, numerous industry accolades, and countless top-selling products later, we aim to never lose sight of where we came from and the people who helped shape who we are as a company today–our community.
We don’t limit ourselves to working within our local community, we strive to give back to and care for the world we all share.
A San Diego-based women’s shelter, we dedicate ourselves to donating necessities to those in need and conducting in-person community service work when time permits.