Brand New Site Reveal: Smart Features You’ll Love

We’re so proud to be America’s #1 rice cooker brand, but we know that we can always do better. You deserve the best experience at every step – from browsing and shopping to troubleshooting, recipe searching, and cooking.


To achieve that, Aroma has launched a new website that centers around you. Here are just a few of our favorite features that you’re going to love:

Comprehensive Product FAQ

You’ve got questions, we’ve got answers. Every product page, including our Aroma rice cooker, is updated with a dropdown FAQ section that fills in the blanks before you even have to ask. Looking for a rice cooker how to guide? Need help tracking down your model number? The FAQ has you covered.

Inspiring Rice Cooker Recipes


The Aroma blog is filled with helpful tutorials and mouthwatering recipes that help you get the most out of your purchase. We’re not just a small kitchen appliance brand – now Aroma is your hub for healthy, delicious recipes too. Sort by meal or product and pick a recipe that matches your schedule!

Simplified Parts Replacement


Did you lose your Aroma rice cooker manual or one of the accessories? Don’t worry. Every product page has links to download your manual and shop the parts that go with your model. Plus, our search tool can help you track down the part that you’re looking for if you’re unsure.

Local In-House Support

As America’s #1 rice cooker brand, we’re committed to exceeding expectations. Now you’ll get faster, more personal customer support through our website. Fill out a short form to process your warranty claim, troubleshoot with step-by-step guides, or contact us for a return. Our US-based phone support is open from 8:30 AM to 4:30 PM (PST) Monday through Friday.

At Aroma Housewares, our team is inspired by your success stories, innovative recipes, and special moments centered around homecooked food. Explore our new website and get inspired! We’re here to help.